Viral Marketing Initiatives

What makes a social media marketing campaign go viral?

For sure, the effects of a viral marketing campaign start with a planned course of action, which entails content, delivery mechanism, engagement tactics, and ways by which the entire marketing process will get evaluated. After marketer completed the plan, schedule, and strategized methods for each segment of the marketing campaign, the following steps would require a constant stream of work and research for the company or individual to reap the rewards of a viral campaign.

First, the company must select the social media platforms that match their targeted audiences’ usage and the type of content the company plans to utilize throughout the campaign. Secondly, the decision about the type of content should base on the targeted audiences’ geolocation, demographic, and psychographic evidence; also, their social media habits and preferred content.

For example, Blendtec is the maker of blending machines. The company seems to target homemakers in their exaggerated videos (Will it Blend?), featuring a host becomes all types of materials, which includes sticks, mobile telephones, and other items. Convincingly, the company’s blender should complete all the costumer’s blending needs. The pathos of the video captivates its audiences with significant shared and likes in a craved engagement that produces the viral effect. Indeed, the company aligns all its social pages and website – where possible with widgets, plug-ins, and badges that rendered shared actions that are available at audiences’ fingertips.

Likewise, any individual or company should build content that engages its audiences’ in dynamic settings that include widgets, plug-ins, and badges. The content should attract and encourage the audiences’ involvement in high engagement with likes and shares. Content with significant activities and greater reach will be ranked at the top of the search pages in most platforms.

In the same tone, content should be timely release, just at the right time the support of the audience. Also, it might be worthwhile for the company to invest in advertisements; it will boost visibility, strengthen engagement and reachability of wider audiences.

The other characteristics for a viral effect should include influencers that will target other groups and communities in engagement with the company’s likes and shared content. Why? The influencers might become some of the most prominent brand advocates. If not, the company has less the chances of reaching the audiences’ support for a viral outcome.

Lyft started in 2012 and the same year began their social media marketing campaign, Today, the company is the second leading online transportation company in the world resulted from the effects of viral marketing strategy and planning. Their strategies and planning incorporation most of the outlined items listed above.

However, Lyft paid ads features celebrities driving the company vehicles, doing the pickup of customers and chauffeuring them to their destinations. Customers became thrillingly surprised and filled with joy – influenced by the celebrity presences that they, in turn, leave to tell the story about their experience. The friend or family member might spread the message to another and another person, echoing the effects of a market becoming viral.

Equally essential, the evaluation methods that will be used to measure the company’s actions and inactions across the company’s social network. Present and past social media activities could be measured and compared to providing the best strategize viral social media marketing campaign.

In the same way, Duulin Buks will incorporate most of the above items to produce the best viral social media marketing campaign.

Supposedly, there other principal elements that make up a viral marketing campaign that is not included in the above list.

Please, let us know what is missing for Duulin Buks to experience the most effective viral marketing campaign.