Perhaps the services provided by Weixin were studied and carefully implemented. Supposedly, Weixin might have tailor content to meet their audiences’ expectation based on their appraisal.
What do you think?
According to social media experts, it is the best practice for any company to tailor content to meet their audiences’ skill and knowledge.
So, your answer might be too late, whether it is for or again my thesis; Weixin already an established and rated highly successful in their strategies used in social media marketing that granted their social media platform one of the leaders in the social media industry.
It seems intentional that Weixin goal is to make social media products part of the social media users life.
Weixin started in 2011, and by 2014, the company had more than 300 million active users in China, Southeast Asia, Europe, and America. Weixin is a famous Chinese social media network app, which is like WhatsApp in the United States.
Today multimedia marketers need to take note of the reciprocity relationship between social media platforms and their users.
The afterward, develop content surrounding the findings in reciprocity relationship between social media platforms and their users.
Do you think this was part of Weixin strategy in creating their social media marketing plan?
Another added factor that might contribute to Weixin success is the simple messages and easy to use interface that is skillfully crafted based on their audiences’ characteristics (i.e., demographics, personality) and cognitive factors (i.e., attitude, motivations, self-efficacy, habit).
The company’s regional marketing strategy has developed two separate platforms – WeChat an English based version of the Weixin, the Chinese mainland version. WeChat designed for overseas or international audiences. It has a similar interface and many of the standard features as Weixin.
Even so, according to the company, WeChat was developed to stratify its English-speaking audiences and readership. While Weixin complies with the interest and desire of its Chinese mainland-based audiences; their platform uses the Chinese language. Even more, Chinese mainland users, Weinix interface is sensory to satisfy the social media regulations of the Chinese government. No so are the regulations of WeChat English based audiences.
Whenever a user first downloads the app from the any of the App Store the determination of whether WeChat or Weixin is verified by the user’s phone number, which identifies the location/region of the user. WeChat and Weixin use different servers, the data for both platforms stored in distinct parts of the world.
Supposedly, you might have a better understanding of the company’s self-efficacy of their audiences’ engagement and constraint on their behavior. The self-efficacy mechanism is important for the company’s social media audiences to adopt and continuously use their products and services. Indeed a brilliant expansion method for Weixin.
However, do you think Weixin will be successful in other countries?
On the other hand, Weixin all-in-one platform carries most of the features present by several other social media platforms – not in one on the same page by the same company. Most likely, Weixin studied the other competitors’ interfaces and decided to make their all-in-features available to their targeted audiences’ preferences, young, urban smartphone owners. Also, Weixin must have considered their targeted audiences’ age groups, ethnicity, incomes range, gender, and others for them to become such a leading entity in the social media providers’ marketplace.
Importantly, Duulin Buks should consider the intricate value of its audiences’ analysis before venture into the social media arena. For instance, Duulin Buks targeted audiences characteristics – demographics and personalities, and even their cognitive factors such as their attitude, motivations, self-efficacies, and habits that might influence their adaptation, engagement, and support are values to consider.
Duulin Buks makes and publishes books written in the Jamaican language, Jameikan. The company’s latest innovation is its eBooks.
duulinbuksjamiekan.blog 